Vinos y Licores Sabrosos de México

Label Design for Juan del Campo Mexican Corn Whiskey

Label Design

Illustration

Packaging

Branding Guidelines

Art Direction

Printing Process Supervision

Juan del Campo is a whiskey brand that pays tribute to farmers and the people that work the land. It’s also a celebration of México’s most iconic produce; maíz. The design puts these two characters up front, with illustrated details and ornaments. The label is printed, embossed and hot stamped with gold and copper foil (depending on the corn variation and color palette).

Illustrated elements include Juan, the personification of the Mexican farmer, the beautiful corn plant, the copper distillation pots and the Mexican sun. The goal was to create a premium looking bottle, without losing the rustic color and feeling of a handmade product.